Wednesday, January 11, 2012

Groupon Gets Clicky


Everyone loves Groupon and Living Social. These companies have been competing head to head offering daily deals in cities across the United States. I personally prefer Groupon over Living Social because the companies chosen for discounts are more reliable and if they are not, Groupons customer service is easier to deal with than Living Social.

However, Groupon is about to take themselves one step above Living Social and other daily deal sites by offering a Value Wheel called Clicky that will let you spin for discounts. “Clicky’s proposition is pretty straightforward: Groupon members can take a spin on Clicky and will be randomly awarded discounts.” The Groupon site does state that most people will not win anything but it still seems like a great way marketing tool. Who wouldn’t want to attempt to gain a discount on an already discounted item?

Groupon was one of the first companies involved in the daily deal movement and has remained at the top since its launch. Clicky is a great way for Groupon to gain new customers while keeping regular customers engaged as well. Plus, Clicky is not offered on other daily deal sites. I predict that numerous daily deal sites will follow with the discounts on an already discounted item idea shortly.   
What are your thoughts on Clicky?

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