One of the news stories I stopped to read today was about how CEO’s should be engaging in social media. My thought was “duh.” I have been saying this for years but still a majority of CEO’s were staying away from social media. Everything this article states is true and so I feel like if a CEO isn’t already actively engaging with its consumers on social media it might just be too late at this point. Sadly, I wish that this article would have come out two years ago instead of today. The main points of the article included:
· Know what you want from time invested
· Use listening insights as lever for change
· Engage in business-minded social networks
· Be the most trusted name for your news
· Stay current with media change
· Think before you tweet (or post)
These are all great points but just something that all CEO’s should already be aware of and practicing. It honestly makes me wonder who these CEO’s are that are not already on social networking sites and why they chose to refrain for SO LONG. There is tons of research offering reasons why CEO’s should be online and the overall benefits of it. This article is an interesting read because it offers some statistics about how employees feel about their companies CEO’s being on social media and percentages on how many global executives want to be online and why. So if you get time check it out.
