What is one of the top stories trending on social media
right now? Well hurricane Sandy of course! In what is predicted to be one of
the most devastating and largest hurricanes in the history of the United
States, hurricane Sandy is set to hit land tonight. To any public relations
practitioner, a crisis such as this is a once in a lifetime event to study.
So much research from this crisis is just staring us in the
face. Which state communicated its proactive storm efforts and evacuation orders
best, which media channel was most utilized to disseminate information, how
well did the government communicate with states, which sources were viewed as
most influential and trustworthy, etc. The list could go on and on! There is so
much that public relations practitioners could learn from this event in order
to influence future natural disaster crisis communication efforts. I for one
will be examining and analyzing as many of the communication tactics as
possible, but I hope that someone with more time and resources will actually
conduct research on this crisis.
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